Soccer Uniform, Colors In Play
By M. Jedediah
Nothing is more important for a fan, than his team's colors and badge. In the uniform, the club's badge is on the chest, placed close to the heart.

In the nineteenth century, uniforms had long sleeved shirts and they used knickerbockers that covered the knees in place of the shorts used today, and long socks.

When television was black and white, the color of the uniforms were very important, when one team played in light uniforms the other team had to play in dark. In this way, viewers could tell which team was which, and also the players were able to tell where their team mates were on the field. The basic uniform is made up of shirts (jerseys), shorts, socks and shoes.

The goalkeeper has a slightly different uniform from the rest of the team; the jersey has to be a different color as he is the only one allowed to use his hands in the game. The difference in the goalkeeper's uniform is necessary so that viewers and players can easily recognize which player he is. The goalkeepers usually use special gloves for defending the ball.

The referee and his assistants also need different color uniforms so that they aren't mistaken for any other player in the field. Players also use protections such as shin pads which can also be included as part of the uniform.

Before uniforms were made of heavy material, when wet with sweat or rain, they would stick to the player's body. Nowadays, uniforms are made from light synthetic material that doesn't stick when wet and doesn't weigh as much as the old uniforms.

The design of the uniforms was quite different in the old days compared to today’s design. The shirts had a collar similar to a polo shirt, with laces or buttons on them. In the more modern uniforms the collars are something like modern T-shirts. The shorts today are very different from the ones used

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in the nineteenth and early twentieth century, quite shorter and much lighter than before. The socks are quite the same today, but some socks have a few details like lines, the club badge or name.

Today, there are quite a few famous uniforms, like the Brazilian national team, which are famous all over the world, especially among the youngsters. The use of these uniforms as a marketing strategy has become quite common and pretty effective, with sponsors on club or national uniforms.

The amount of official replica uniforms sold is quite big due to marketing campaigns, the passion of the fans towards their national team or the club they support. The uniform manufacturers also use the name of famous players to sell more. Names like Ronaldinho, Beckham, and Zidane are very much used so that more and more uniforms are sold.

The clubs invest highly in marketing their own brand name and their players' names as a way of popularizing the brand and the club or national team. Some clubs and national teams make special editions of their uniforms for important games or anniversaries.

The use of uniforms in marketing has helped the main brands of sports clothes and these uniforms, especially the jerseys are used by young people to go out to parties, going to shopping centres and even on dates.

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