Espnsoccernet.com Awards Au/nz Ad Management Rights To Ansearch
By Ansearch, Fri Dec 9th
b>London, Sydney, Auckland, 14 October 2005...ESPNsoccernet hasawarded the rights to manage its Australia and New Zealandonline media advertising and sponsorship sales to Ansearch (ASX: OPM).
Under the two-year agreement commencing this month, Ansearchwill be the exclusive online advertising representative for thesite in Australia and New Zealand.
ESPNsoccernet's Associate Director, Robin Ashton, said "Soccerin Australia and New Zealand is experiencing growth at alllevels. The launch of the A-League coupled with Australia'scontinuing fight for a World Cup place make this an excitingtime for the sport in both countries. This agreement will ensurethat we are in a strong position to offer sponsors andadvertisers effective and innovative packages on ESPNsoccernet,the leading website in the sector, allowing them to take fulladvantage of this growth and next year's World Cup."
Ansearch's CEO, Dean Jones, said several facts made thisagreement notable. "Soccer is the most popular game in theworld, and in Australia, more kids play it than any other footycode . With the 2006 World Cup coming up in June next year,ESPNsoccernet will be one of the year's most visited websites.Advertisers in Australia and NZ are seeking opportunities toreach this avid sports entertainment online audience, andESPNsoccernet is the ideal environment for these advertisers totarget their prospective customers."
Ansearch expects advertising interest from a variety of sectorsincluding finance, travel, automotive, sports manufacturers, andfast moving consumer goods brands.
"Over the coming months, Australian and New Zealand-based globalbrands will be able to take advantage
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of a series of attractiveand unique sponsorship opportunities linked to ESPNsoccernet'slatest news, live scores and coverage of World Soccer's majorleagues and events, including the World Cup in June 2006. Thesemajor sponsorships, combined with ongoing advertising sales,will drive significant value in terms of revenues to soush andAnsearch's bottom line," Mr. Jones said.
About Ansearch
Ansearch is atAustralia's forefront in search engine technology, audienceacquisition and commercialisation. Its search division comprisesAnsearch.com.au and Phonebook.com.au. soush is Ansearch's online mediaadvertising network division.
About ESPNsoccernet.com
ESPNsoccernet continues to be the world's leading Englishlanguage website, reaching millions of fans across theworld every month with the latest news, scores and views on thegame. ESPNsoccernet offers regional editions targeted at NorthAmerica, Europe, Asia and Australia, and is the leading soccerwebsite in Australia.*
*Source Hitwise
[1] Australian Bureau of Statistics, Year Book Australia,Culture and recreation, Children's participation in organisedsport, 2003: More children aged 5-14 play than Australianrules and rugby league combined (356,000 for comparedwith 194,000 for Australian rules and 77,000 for rugbyleague).
About the author:Ansearch is anAustralian searchengine and directory.Ansearch's other properties include Phonebook and Soush.
